Blue Bunny: #IceScreenTruck
Project Overview
As part of Blue Bunny’s ongoing effort to bring “Funlightenment” to the people, the brand needed a fun-fueled activation to keep ice cream dreams alive during COVID shutdowns.
We created the Ice-Screen Truck – a rolling movie theater that turned driveways into drive-ins all across America during the Summer of Funlightenment.
Outcomes
With over 1B earned media impressions, 205 media placements and 480k footprint visits, the Ice-Screen Truck made headlines across the country.
Best of all, the tour lifted sales in markets visited by 25% – now that’s helping people find the fun!
My Role
Associate Creative Director
Completed At
FCB North America
Team
Jeff Polaschek
Jonathan Keating
Recognition
Reggie Awards – 1x Gold, 1x Silver
